We built the brand for a certified, Y Combinator rocket ship.

Not everyone’s built to work at early stage technology companies — processes are thin, ambiguity is the norm, change is constant, speed is essential. When you factor in never-been-done before fitness technology and explosive pandemic-fueled growth, you have all the ingredients for a rollercoaster.

I joined Tempo as employee number 12 and went on to proudly build the team behind the brand’s foundational creative direction including, but not limited to the look and feel of the class experience, the website, organic/paid social, growth initiatives, email marketing, experiential/in-store, traditional, apparel, product, and more. In addition to creating the brand from zero to one, my team also developed design systems and creative guidelines to ensure ongoing consistency. We also put in place processes for smooth cross functional workflow. Heck, we even literally built out a massive photo/video studio to speed our ability to create branded content.

Along the way I facilitated two iterations of brand strategy, two iterations of the website, a few tv spots, dozens of videos, a ton of photography, and design assets for days. My proudest achievement was recruiting, managing, and motivating a team of all star creatives and helping navigate the pressures that come with the territory of boarding a certified Y Combinator rocket ship.