KYLE WAI LIN, INTERACTIVE ART DIRECTOR
I’m a creative problem solver that specializes in building brands. This usually comes in the form of making websites, apps, and digital experiences, but I’m game for just about anything. I’ve worked at Apple, R/GA, and AKQA on brands like Nike, Gap, L’Oreal, eBay, Converse, Old Navy, Walmart, and Taco Bell, but more recently I’ve been working at startups like 99designs. I love what I do so much, that I’m an adjunct professor at Miami Ad School just so I can try to persuade other people to do it as well. Simply put, I want to make things that people will care about for more than just a day, things they will use for a lifetime.
SCROLL DOWN TO SEE MY WORK
99DESIGNS BRAND STRATEGY,
RESPONSIVE SITE DESIGN
& SWIFTLY PRODUCT LAUNCH
When I first joined 99designs they saw themselves as a website. I saw them as much bigger. In one year, I provided them with a set of tools that repositioned them as a global brand. 99designs is now a platform that stands for democratizing good design world wide.
From product to platform: The first step was redesigning the homepage from a forgettable, confusing landing page to a larger brand experience. Friendly and bold, the new 99designs site showcases the best work from our community and communicates what we do in a way your mom would understand. We then created a series of brand extensions to democratize good design in other ways, starting with swiftly, a marketplace for small and fast design needs.
From useful to human: To highlight the positive impact 99designs has had on small businesses, we created “99designed”: a video series featuring small business owners like Derek from Startup Grind and Devon from D-Structure. It has been our most successful asset for conversion.
NIKE ID INTERACTIVE STORE FRONTS
For NikeID.com, we designed a series of store fronts that allow you to interact, explore, and learn about the shoe. Visitors can view different color ways, zoom in on texture and materials, read shoe specs, and watch videos — all in one single interactive experience.
YAY! DOUGHNUT BALLOONS SITE & PRODUCT
What can be more delightful than balloons? But walk into any kids’ store and you’ll find a array of sad, poorly printed mylars. Ironically, it’s an industry desperately void of imagination. So I came up with the idea of Yay! Balloons: a first-of-its-kind collection of well-designed balloons. My first batch of balloons are doughnuts, and I’m currently working on a browser animation experiment for its Kickstarter campaign. Visitors will be able to sway the balloons and pop them with their mouse. Check back to order yours soon!
SAN FRANCISCO MICRO-
CLIMATE WEATHER APP
Any San Franciscan will tell you that the weather in our wonderful city is a little unpredictable. Depending on where you are and what time of day it is, it can vastly differ from what the weatherman told you that morning.
The Weather Underground San Francisco Weather App is a simple way to check real time San Francisco district specific climate changes from your mobile device. I created this as a personal project in partnership with R/GA and Weather Underground.
SOCIAL PRINTS – ORIGAMI LOVE LETTERS
Remember when we used to pass notes like this in junior high? I decided to bring it back —digitalized. Simple and delightful, The Origami Love Letters project provides fans of Social Prints Studio with a free creative tool to reinforce their brand messaging in a fun and shareable way.
SPECIALIZED BICYCLES WEBSITE
There are many different kinds of bike buyers: some want to see every detail about the bike; others want to see the bike in action. We set out to create a site that served both of these demographics. My redesign of Specialized.com allows users to toggle between bike details and a video of someone riding the bike to best inform their purchase.
KASA INDIAN FOOD TRUCK
Kasa Indian, also known as one of the best Indian restaurants in San Francisco, wanted to create a food truck design that was both eye catching and culturally inspired. I worked with them to come to a distinct and colorful design that cannot be overlooked in a sea of competitors.